How we got here.

A letter from the founder on leaving finance, traveling the world, and building the memory standard nobody asked for.

I started Somewhere Media LLC in 2022 after leaving a wealth management job. Finance had been my entire world. JP Morgan trading floors, economics degrees, hyper-quantitative environments. But something was off. I was watching advisors celebrate numbers that did not reflect any real integrity. So I left.

And I went backpacking. Six months. Portugal first, then wherever felt right. While researching the trip I noticed something: everyone documenting travel was a content creator who happened to backpack, not a backpacker who happened to create content.

“I'll see you sometime, Somewhere.”

That is what you would say. And then you would see them again on a street in Venice.

Somewhere. was born as a travel magazine, inspired by Time Out and Wired, interviewing real people while traveling. The stories were everywhere. Everyone deserved to be heard.

Eventually the money ran out. I came back to Philadelphia and picked up a waitressing job next to a jazz bar. The local musicians became close friends. And then I realized some of them were Grammy Award-winning artists playing this tiny bar. The talent was real. The access was not.

Then I joined a large media company. I had ideas that felt important. But the container was not built for them. The system could not hold what I was trying to do, and after a while I stopped trying to make it fit.

That experience did not discourage me. It clarified everything. If the structures we have cannot hold the people inside them, then the structures need to change.

The bar I had been waitressing at started hosting comedy nights. I got to know the comics the same way I had gotten to know the musicians. Talented people, real material, no infrastructure behind them. One night a comedian asked me how they were supposed to know what was actually working in their set. Not a gut feeling. Real data. Their own data. That question turned into an app. In 2024 I built it. Comics deserved access to their performance patterns, their audience responses, the insights that lived in their own creative work and had nowhere to live. Not the platform's data. Not aggregate audience metrics owned by a streaming service. Theirs.

Building that app taught me something I could not un-see. The problem was not that the tools were bad. The problem was that there was no standard for what a memory object actually was. No way to take unstructured human experience and turn it into something structured, verifiable, and owned by the person who created it. Every tool in the market owned a piece. Pinecone owned Retrieval. Obsidian owned Storage. dbt owned a narrow slice of Provenance. Each legitimate. Each incomplete.

Nobody was asking whether all five dimensions could exist simultaneously. I realized I was not building a better tool. I was staring at a missing category.

I knew if I waited any longer I would look back and say: I should have jumped.

So I jumped.

I went back to the LLC I had started years earlier. Somewhere Media. A travel magazine, a jazz story, a decade of watching talented people get overlooked. The name still fit. But when I looked at everything I had collected, every pattern I had noticed, every wall I had hit, the point of it was evolving. It had started as media. Now it was becoming something else. If I was being honest, the thing connecting all of it was never the content. It was the data underneath. The experiences, the patterns, the proof that someone was there and made something that mattered. Somewhere Media became Somewhere Inc. Not because the media did not matter. Because the foundation had to come first. And that foundation was data. The best data the world had ever seen.

(Funny enough, if MI™ had existed back then, it would have connected these dots for me a lot sooner.)

MemoryIntelligence™ exists because I do not believe in the marketing-level conversation the industry is having about AI. When you talk to an artist, a content creator, someone protecting their own IP, their concerns are real and they are being ignored. The future belongs to builders, creators, and owners. People who make things and deserve to keep them.

“When you talk to an artist, a content creator, someone protecting their own IP, their concerns are real and they are being ignored.”

We built this because we needed it too.

Human experiences deserve to become digital assets. Verifiable, traceable, and owned by the people who created them. That is what we built.

“Memory had no standard,
so we built one.”

Kasey Schram, Founder

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